The FIAT image has long been linked to small, economical and efficient cars, but without neglecting modern and aggressive design and state-of-the-art technology. Whether in Italy or Brazil, its automobiles are synonymous with economy, versatility and modernity. The Italian carmaker was founded by a group of wealthy businessmen, among them Giovanni Agnelli, a politician from the Piedmont region, Lodovico Scarfiotti and the Count Brecherasio di Cocherano, in the city of Turin on July 11, 1899 under the name F abbrica I taliana di  theutomobili- T Orino , who would become known as FIAT, with the declared intention of competing with the French automobile industry and developing major innovations for racing cars.

However, Giovanni Agnelli, first secretary, gave other directions to the company’s plans. Interested in making a mass production line, it was able to lay the foundations of what is today one of the largest industrial complexes in the world. The first car launched by the automaker was the 3 1 / 2HP model of 679 cc, which reached 35 km / h, and produced only 300 units. The model was manufactured at the plant located in Corso Dante, where 150 employees worked. Other models came and in 1903 was launched the 12HP with 3768 cc, which had production of 132 units, being exported to Europe and the United States. That year the automaker also produced its first truck. In the following year the name FIAT came to represent not only the product, but the whole company, being abandoned the social name written in extenso. Even at this time, for the first time, from the 24-32HP model, the brand symbol was placed over the radiator grille.

In the first decade of the twentieth century, it also manufactured locomotives, and in 1910, when it launched 10 new car models, it assumed the position of the largest automaker in Italy. ZERO, the first car mass-produced by the automaker, was introduced on the market in 1912. At that time, FIAT began to become popular in Europe, largely due to the use of its cars as taxis. Up to 1915 approximately 2,000 units of this model were produced. With the beginning of World War I, it started to produce ambulances, machine guns and even submarine engines. In 1919 other new models were introduced in the market, such as the 501 (45 thousand units were made up to 1926), the 505 (larger model than the 501) and the top 515 line. By the 20’s FIAT already controlled 80 % of the Italian car market. This decade was marked by important events: the inauguration in 1920 of the Lingotto factory, a project guided by a definite intention to transform the car, from an elite product, into a good accessible to an ever wider public of consumers, thanks to the new principles of business organization, based on the use of assembly line; launch of the 509 model in 1925; launch of the first car with mixed body (metal + wood), called 503, in 1926; and the Monte Carlo Rally in 1928.

In the 1930s FIAT caused a real revolution in the European car market with extremely popular launches such as the 508 Balilla model, also known as the ‘Minimum Tariff’ due to the reduced consumption of 8 liters for every 100 km wheeled, presented at the Milan Motor Show in 1932; the 1500 model, the first car developed aerodynamically by the company, launched in 1935; and one of the biggest hits of its history, the Topolino500, launched in 1936 as a small, compact two-seater, which sold 122,000 units by 1948. In 1939 with the beginning of World War II, the company’s facilities were required by the Italian government to manufacture war weapons, from airplanes to machine guns. It was at this time that the Mirafiori factory was opened. Giovanni Agnelli died at the end of World War II in 1945, and his family was removed from FIAT’s control due to links to the Mussolini government. After the end of the conflict, FIAT resumed its production of automobiles with the production of models 1100B, 1500D and 500B. The first model launched after the war was the 1400, first seen in 1950 at the Geneva Motor Show, revolutionizing the concepts of the time. Shortly after, in 1953, the company launched its first diesel vehicle, the 1400 diesel.

The 60’s was full of news for the automaker. First, in 1966, FIAT’s control returned to the Agnelli family when Gianni, Giovanni’s grandson, took over as president. With its arrival the company saw its structure to be completely restructured. He divided the company into distinct areas, the main ones being: production of automobiles and production of trucks and tractors. Also in that same year was the launch of the FIAT 124 in the Geneva Motor Show, winning the title of car of the year in 1967, revolutionizing the concept of space. The model was produced in three versions: the familiar, the Spider (with Pininfarina design) and the Coupe. By the end of that decade, in 1968, the automaker’s exports reached 150 countries and to unify its global image a new logo was launched: four diamonds inclined 18 degrees with the acronym of the automaker written in white on blue background. The following year FIAT began a series of acquisitions with the purchase of the automaker LANCIA and part of the traditional Ferrari (company that would come to buy totally in 1988).

The 70’s was marked by innovative launches such as the FIAT 127 and the FIAT 132, in addition to the Ritmo, which was introduced in the market in 1978 in two versions, 3 and 5 doors. In 1979 FIAT achieved the highest sales of its difficult and painful trajectory on American soil, much due to the oil crisis of the time, which required economic cars. But in 1981 with the fall of the price of oil, the Americans would return to opt for the big cars. And due to the large drop in sales, FIAT chose to abandon the American market in 1984. But not only the failure was marked in the 80’s. Two of the car’s most popular cars were launched in this period: Panda and Uno. Another important fact was the purchase of the traditional Alfa Romeo in 1986. In the following years FIAT grew to become a global brand, bought the traditional brand of sports cars Maserati in 1993 and launched successful models, mainly in Europe and Brazil. Currently, PUNTO is one of the best-selling cars in Europe and, alongside Bravo (successor to Stilo) and Cinquecento (FIAT 500), one of the symbols of FIAT’s impressive recovery. On April 30, 2009, the Italian automaker took an initial 20% stake in Chrysler, which filed for bankruptcy, gaining strength for its operations in the largest consumer market on the planet: the United States.


In order to celebrate at a high level the results of the Abarth 124 Rally last year in the FIA ​​R-GT Cup, where it won the triumph, as well as in the different Italian championships in which it participated and where it achieved around 40 victories, the brand of the scorpion presented an interesting limited edition of its roadster. This is the new Abarth 124 Rally Tribute. The production of the Abarth 124 Rally Tribute will be limited to 124 units and presents a specific and different finish from the rest of the versions that make up the Abarth 124 Spider line. It will be available in two body colors: Red Costay and White Turini, both combined with a matte black hood, a reference to the Abarth 124 Rally. The rearview mirror housings and the rear spoiler have a Gray Gun Metal color. It also features 17-inch ultralight alloy wheels with White Racing finish that show Brembo brakes and features a Monza Record system with Dual Mode, capable of modifying exhaust flow depending on engine speed.

In relation to the interior of the new Abarth 124 Rally Tribute, a passenger compartment appears that includes numerous characteristics of comfort. Among its standard equipment are heated and upholstered leather seats, the Radio Plus Pack, Abarth rugs and the so-called Alcantara kit. The infotainment system controlled through a 7.0-inch touch screen will be the central axis. The USB connection, Bluetooth and the auxiliary connector are also missing. All this technological equipment is combined with a Bose sound system with nine speakers. And if that were not enough, it also has an automatic climate control system to enjoy driving at any time of the year. Under the hood of the Abarth 124 Rally Tribute is a 1.4-liter 170 hp MultiAir petrol engine and 250 Nm of maximum torque associated with a six-speed manual transmission. Thanks to this mechanics the Abarth convertible is able to accelerate from 0 to 100 km / h in 6.8 seconds and reach a top speed of 232 km / h. The new Abarth 124 Rally Tribute will be present at the Geneva Motor Show 2019 as part of the news that will be presented by the Italian brand. It will be accompanied, among other models, by the new Abarth 595 esseesse.


Although in Europe the Fiat 124 Spider has a very uncertain future and its disappearance is a really possible probability, in the United States it seems that the situation is totally different. In recent months Fiat has introduced a number of new features in line with its well-known two-seater convertible that is closely related to the Mazda MX-5. Now, for the New York Motor Show 2019, a new version has been announced for the American Fiat 124 Spider. The new Fiat 124 Spider Urban Edition comes on the scene with the aim of captivating the American public seeking an extra sportiness and exclusivity when buying a Fiat 124 Spider. The Italian manufacturer notes that this version arrives just in time to enjoy the ‘new season of convertibles’. In the middle of spring and with the American summer coming around the corner.

Within the Fiat 124 Spider line in the United States, the Urban Edition will be considered as an optional package and will be available for the Classica finish level. It has a price of 995 dollars and as you can see in the pictures, it adds different specific details on the exterior of the Italian convertible. The final price of the model will exceed $ 26,000 with this package. The Fiat 124 Spider Urban Edition is quickly recognized thanks to the exterior rear-view mirrors in Piano Black and the 17-plug Black Diamond alloy wheels driven by high-performance tires. The two exhaust outlets have a glossy finish. For the interior, although the changes are not so glitzy, the designers of Fiat incorporated some elements with matte gray finish. The seats are upholstered in a combination of leather and urban microfiber. Underneath the hood of the new Fiat 124 Spider Urbana Edition is a 162 hp 1.4-liter MultiAir Turbo petrol engine and 250 Nm of maximum torque that can be coupled to either a manual or an automatic six-speed transmission. Regardless of the transmission, there will always be a rear-wheel drive configuration.

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